The basic of EAST COUNTRY----“Four Face To”
Face to the shareholder、face to the member、face to the whole country and face to the world ,the eastern nations will take "Four Face To" as a basic point, with the innovation、trustworthiness、mutual advantage 、win totally as objective to creates a strong network shopping empire .

EAST COUNTRY logos -" Six principles"
Product logos：Classical Creation, Beauty Deduce, Top Quality ,Proudly stand in east.
Marketing logos：Double Track Mode, Nobody Challenge ,Piping Engineering
, Benefit generation after generation or forever。
With person's logos :Agility employ persons ,Four have and five virtuous,
Achieve others, Achieve ourselves.
Four have: have the viewpoint, have the intense emotion ,have the pursue, have the confidence.
Five morals: humanity ,wisdom ,faith ,courageous ,strict .
Team logos :Modal Drive, Together Growth，Not falling anybody, Create the brilliancy together
Service logos: Customers is highest thoughtful, Considerate thoughtful, Never impose your beliefs on anyone else.
Compete logos: Surmount others, Being the first forever, Exceed ourselves,
Create fascinating。

The value of EAST COUNTRY---" Seven basic"
Basic core of EAST COUNTRY culture: Surmount everything, create tomorrow
Basic Responsibilities of EAST COUNTRY manage: Create profits ,Model brand, Construct Mode，Built team。
Basic principle of EAST COUNTRY run: The principle of postpone the crisis，the principle of team subdue ,The principle of small ability used big.
Basic idea of manage of EAST COUNTRY :The view of enterprise society ,the view of vendibility .the view of brand credit.
Basic theories of EAST COUNTRY market: The theory of unconditional result ,the view of walk with giants ,the view of the small elephant and big elephant.
Basic quality of EAST COUNTRY talented person: Enterprise, the sense of responsibility, specialization ,professionalism .
Basic International creed of EAST COUNTRY: Where there's a devotion there's a respond, Where there's a faithfulness there's a confidence , Where there's a initiative there's a innovate ,, Where there's a over-absorption of the mind there's a success。

EAST COUNTRY’s mission
Let everyone be able to enjoy to communicate at any time, anywhere and at will;
Let every accumulate worth in the happiness process。
Let everyone enjoy the footloose life that more footloose than former anytime.
Let our mankind breast become wide day by day; Let increasingly huge world held more and easily;