"Innovation life" which is our deep comprehension of “EAST COUNTRY cultural and EAST COUNTRY brand ”. The core of the EAST COUNTRY iscorporate culture is" surmount everything, creation tomorrow。Have no innovation .If there weren’t innovation ，we can’t rely on continuance surmount and create tomorrow. " Innovation life" included two layer meanings :The one is take innovation as the standard of life and work ,the logos of EAST COUNTRY is surmount and continuance surmount .But the most pivotal of surmount is innovation. Oriental will take innovation as the first important affair , from the strategy high, product development, marketing mode, finance management, personal management etc. carry on the continuous innovation and that really Strengthen the company of EAST COUNTRY’s enterprise .The two is create a new life .The EAST COUNTRY will take its special corporate culture as each oriental and work hard to create to explain a kind of all new life style for eastern and each person and for tens of thousands common people in China. “Innovation life" is the life style of the oriental, is also the business target that the oriental devotes not to move.